Unlock the Power of Trust-Based Influence
Discover strategic context-specific solutions for growing your influence, business & brand.
MEET CURTIS
Your Guide In Trust-Based Influence
Curtis Butcher is a trusted advisor and consultant connecting and supporting entrepreneurs, creators, and businesses with innovative marketing and sales strategies. He has extensive experience delivering context-specific solutions across various industries and geographic locations.
Key skills include: Public speaking, business model design, marketing and brand strategy, advertising and campaign development, B2B/B2C sales and business development, CRM development and optimisation, automation, A.I. process improvement and project management.
What Is Trust-Based Influence?
In today’s digital world, influence is often mistaken for vanity metrics—likes, follows, and surface-level reach. But real influence isn’t about being the loudest voice; it's about having the right conversations with the right people.
Trust-Based Influence is about depth over breadth — cultivating meaningful, high-trust relationships that lead to real opportunities, revenue, and growth.
It’s the strategy behind most successful entrepreneurs, content creators, and deal-makers — the ability to connect, persuade, and lead in a way that feels authentic, ethical, and effective.
Why Trust-Based Influence?
I’ve built my career, business, and revenue not through viral fame, but through a handful of high-trust relationships — with clients, partners, and audiences who see my value and act on it.
Now, I’m helping others do the same, while leveraging media, marketing, and systems to scale that influence without losing integrity.
If you want to:
✅ Turn your audience into trusting clients that respect and value your expertise
✅ Make more strategic deals without chasing leads that go nowhere
✅ Create marketing that attracts the right clients —not just price shoppers or empty clicks
✅ Build systems that amplify your voice, so your impact grows exponentially
Then scaling Trust-Based Influence is the strategy you’ve been missing.
How I Can Help You:
I work with entrepreneurs and creators to:
✔ Craft your brand strategy so you’re known for something bigger than just niche content
✔ Master deal-making & persuasion in a way that builds sustainable longterm business success
✔ Implement systems that create leverage — freeing you up to work on your brand, not just in it
✔ Use media to amplify trust at scale so your influence deepens and expands
The Philosophy Behind Trust-Based Influence
I realised early on that real business success isn’t just about selling—it’s about
earning trust at scale.
✔ It’s not transactional - it's relational.
✔ It’s not just content - it's connection.
✔ It’s not just a sales process - it's building influence that creates demand.
This approach blends insights from The Challenger Sale and Tony Hughes' RSVP Selling framework and timeless business principles:
High-integrity relationships + clear, actionable insights = long-term influence.
Trust-Based Influence isn’t about hype, viral hooks and short-sighted shenanigans. It’s about building a brand that people trust, buy from, and recommend — over and over again.
Let's Build Your Influence Together
If you're serious about growing your brand, business and audience the right way, let's talk.
E-LEARNING
upcoming free classes.
Charisma & Communication: The Path To Better Media
Communication, Media, Content Creation, Marketing
Incl. PDF Summary & Templates
45 minutes
The New Economy: AI, Media & Brand Building
AI, Media, Branding, Marketing
Incl. PDF Summary & Tech Stack
1 hour
Hybrid Training: a well-rounded fitness philosophy
Health & Fitness
Incl. PDF Summary & training guide
45 minutes
RESOURCES.
ASPIRE
Collaborate, learn and achieve in our community of like-minded creators and entrepreneurs.
Click here to get started.
WORKSHOPS
Learn and collaborate LIVE in real-time with me. Or catch the replay if you miss the live event.
Click here to see available workshops.
CATALYST
My personalised coaching program designed to help you achieve your business and personal goals.
PROJECTS
Do you have a specific commercial project you would like me to work on?
MEDIA
Interested in learning the behind-the-scenes of my brand and production?
Why choose Curtis Butcher?
Proven Track Record
Trust-Based Influence for me is a life philosophy. Long-term relationships and partnerships have generated most of the opportunity & revenue in my life. I've worked with many of my clients closely for years. And so my strategic input always come from a place of deep personal & professional understanding.
Innovative & Strategic Approach
Every business, and every founder, faces unique challenges and constraints. Before working together we will collaborate in workshop setting that allows us deep dive into what will ACTUALLY move the needle in your context.
Tailored Solutions
I believe in one-size-fits-all. I'll work with you to craft a strategy that fits your unique business needs.
Curtis brought such a great energy to the night. Even before the guests entered the reception venue, we could hear the music and knew we were in good hands. Curtis got all the guests excited and energetic for our entrance, covered all the important housekeeping, and played great music during the meals. Curtis was very flexible with some last minute changes, and made sure the night ran as close to schedule as possible, while ensuring guests had finished meals etc. Curtis played great intro music for all the speeches and was quick on his sound board when he got a mention! With pretty minimal prior discussion about the vibe of the night, or genres of music, Curtis read the room perfectly and played an excellent selection of songs appropriate to our wide range of guests. We're so thankful to have had such a great DJ/MC for our wedding and to have such a great night to look back on. Can you please pass on our feedback to DJ Curtis, because he really did a fantastic job!"
- Nick & Rachel Taylor
"Curtis was always friendly, approachable and willing to brainstorm new strategies for marketing our products and raising brand awareness. Although Curtis is an excellent salesperson, I feel it is in marketing that he truly excels. We worked closely together developing marketing content and I found his ideas thought provoking and well considered. I am particularly proud of the work we did together relaunching the company website. I feel the new website now does an excellent job reflecting our company and its values and that Curtis was largely responsible for both its development and implementation."
- Dr. Mathew Francis
General Enquiries: [email protected]
DJ Bookings: [email protected]
